Understanding the Canadian Landscape

Adapting an existing concept to have it grow in a new market can be tough. It’s even more challenging when that new market is a different country. While Canada shares many similarities with Western Europe, the US and the Southern Hemisphere, our culture, tastes, menu preferences and manner of conducting business all have their own distinctive characteristics. Understanding them is essential to success.

Prism’s Inbounding Program is a suite of services that are fully customized to each and every client we work alongside. Quick Service chains have entirely different needs than Fine Dining and Fast Casual will face a challenges that differ from those confronting Casual Dining. At the outset, we establish what is required, what it will take to move forward and how we’ll build a strategy that will deliver tangible results.

Demographics, the right locations, understanding the behaviour of the Canadian consumer and translating current trends into winning menus are only a portion of our work. We can break down the roadblocks in your supply chain, leverage buying power, assess the competition, create viable growth models and play a role in the recruitment and training of your people. And, if the need arises, we can supply senior interim executives in key roles such as operations or project management, strategy development or analytics.

Staking out new territory for your brand can be one of the biggest ventures you’ll undertake. Working with the right team of professionals who are experts in understanding what makes Canadian restaurant patrons tick, should be your first step. There is no quicker way to happy franchisees or corporate managers then improved profitability.

We are proud members of
The Canadian Restaurant & Food Association and
The Canadian Franchise Association.

CRFA

CFA

A la Carte Services

  • ANALYTICS

    · Performance Metrics
    · Pricing Models
    · Competitor Tracking
    · Menu Analysis

    BRANDING

    · Brand Building/Rebranding
    · State of the Brand
    · Advertising/Media Effectiveness

    FINANCE

    · Financial Modelling/Forecasting
    · Growth Models
    · Debt & Equity Funding
    · Lender Negotiations

    INBOUNDING

    · Competitive Analysis
    · Brand Relevance Assessment
    · Market Positioning
    · Growth & Scalability Assessments
    · Deal Structuring
    · Banking/Financial Partners
    · Concept Value Engineering
    · Menu Engineering
    · Supply Chain Selection
    · Negotiations & Advice
    · Franchisee Relations
    · Operations Readiness
    · Compliance & Licensing Support
    · Interim Project Management

    FRANCHISOR SERVICES

    · Competitive Analysis
    · Franchisee Satisfaction Programs/Measurement
    · Franchisee Surveys
    · Design & Construction Processes
    · New Store Openings
    · Site Approval

    MARKETING

    · Global & Local Store Marketing
    · Creative Design/Menu Engineering
    · Short/Long Term Planning
    · Brand Building/Rebranding

    OPERATIONS

    · Interim Management
    · FOH/BOH/Field Alignment
    · Control Metrics/Reporting Systems
    · POS Systems
    · Communications
    · Menu/Service/Training
    · Concept Creation/Delivery
    · Operations Reporting
    · Theoretical Food Cost
    · Project Management
    · Operations Leadership
    · Value Engineering

    RESEARCH

    · Product/Price
    · Demographics
    · Psychographics
    · Behaviour Trends
    · Business Intelligence
    · Competitor Intelligence

    STRATEGY DEVELOPMENT & EXECUTION

    · Long Term Vision
    · Purpose/Values
    · SWOT Analysis
    · Play to Win Action Plans
    · Time Frames/Measurements
    · Leveraging Limited Resources
    · Transition Planning
    · Design & Construction
    · New Store Opening Support
    · Identification of Development Partners

    SUPPLY CHAIN

    · Incentive Programs
    · Distribution Programs
    · Sourcing & Vendor Management
    · Spend Analysis
    · Opportunity Analysis
    · Leverage Buying Power
    · Contract Negotiations
    · Supplier Contracts

    TRAINING & ASSESSMENT

    · Training Practices
    · Benefits Analysis
    · Performance Management
    · Recruitment Practices
    · Incentive Systems
    · Best Practice Models
    · Goal Tracking/Measurement

     

Services

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Explore our services and give us a call. Our commitment, creativity and skill are the strengths that set us apart.

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Thinking About Canada? We’re the Experts.

Ask about our Inbounding Services for chain expansions to Canada.

 


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